Finding Success in the Senior Market

Presentation Description

Of all the demographic trends at work in the marketplace today, perhaps the most significant is the aging of the American population. Thanks to technology and healthier lifestyles, two-thirds of all the people who have lived past 65 in the entire history of the world are alive today. Getting into the heart of this market takes a special skill. Professionals must know the unique skills it takes to penetrate this market.

This presentation also provides a fascinating and entertaining look at how an aging population is reshaping the country, challenging stereotypes and forcing us to look at aging in entirely new ways. It will help you to understand how health, financial and social factors can be managed to improve the lives of seniors and benefit those who advise them. Below is an outline of the topics covered in this presentation:

Total Presentation Time: 40 minutes

1. History of Society of Certified Senior Advisors
   1. Foundation
   2. Enrollment
   
   
2. Aging Trends
   
   
3. Challenges Seniors Face
   1. Health
      1. Cognitive
      2. Human Physiology
      
      
   2. Social
      1. Aging Priorities
      2. Interaction
      
      
4. Financial
   1. Social Security
   2. Medicaid/Medicare
   
   


5. The Hormone Flip
   
   
6. The Aging Brain
   1. Left Brain versus Right Brain
   
   
7. Your Opportunity as a Professional
   
   
8. Conclusion