According to the U.S Census Bureau, “12.4% of the U.S. population — or some 35 million people — are now age 65 and older. By 2020, that population is projected to swell to 16.5%, or 53.7 million people.” The current rise in the senior population is creating an increasing need for well informed, educated professionals that work in the senior market. In response to this need, the Society of Certified Senior Advisors (SCSA) has created a monthly newsletter called CSA Connections.

The CSA Connections newsletter is one of many resources SCSA offers to their Certified Senior Advisors (CSA) every month. Its purpose is to regularly inform professionals of important issues facing older adults. It is an online publication that highlights topics, such as:

• Healthy Living- important health facts about aging which professionals should know about.
• Mastering Money- pertinent information surrounding financial concerns of seniors and how to effectively market to them.
• Social Connections- informative social aspects of growing older and how social factors impact the lives of seniors.
• Excerpts from Selling to Seniors- Every month CSA Connections highlights an informative article.
• Professional Update- headline newsworthy information.
• Virtual Coffee Break- every publication ends with a funny joke.

The CSA Connections newsletter is another example of the ongoing commitment that the Society of Certified Senior Advisors has in helping professionals to understand the complex and dynamic lives of modern senior citizens.

ABOUT SCSA. SCSA was established in 1997 to enhance education and standards among professionals working with senior citizens. SCSA’s mission is to educate professionals to work more effectively with their senior clients. We believe that the right kind of planning, recommendations and referrals can make aging a state to be savored instead of a fate to fear. For those who work with seniors, this means understanding the key health, social and financial factors that are important to seniors—and how these factors work together. CSAs are able to integrate this into their professional practices, no matter what field they’re in. They’ve learned how incredibly gratifying it is to help seniors achieve their goals, and the seniors they’ve worked with have learned how important it is to work with someone who truly understands their age-related circumstances.